We know that Chroma is a description of light as it applies to electronic images, such as TV's. In use, a Chroma Key allows one to layer one picture on top of another picture. This fit with our basic desire to use the different technologies we know, having used it in our own businesses, and help other companies to create communications solutions.

In the Grolliers Encyclopedia, we found definitions for Chromatic as it applies to colour and sound:

"A description of color has its foundations in attempts to classify colors. The basic distinction is made between those colors with hue and those without it. The members of the first group--red, orange, yellow, green, blue, and so on--are termed chromatic colors; those of the second group--black, gray, and white--are called achromatic colors."

"The scales of ancient Greece and the Middle Ages comprised seven tones, Such scales, corresponding to the white keys of the piano, are termed diatonic, and remain the basis for most Western music. Since the 16th century, however, Western music has made increasing use of five additional chromatic tones (the black keys), which lie between the original seven."

This also fit within our philosophy as our solutions are not for black and white situations or where there is only one tune. These days, it simply doesn't make sense to be limited in vision or scope based on old business ideas. In the information age, adoption of new technology with an understanding of the history of those technologies, combined with a wide range of problem-solving skills, it is possible for businesses to reach new markets with new products, faster than ever before.

Your company probably doesn't have the time to learn the intricacies of all the new communication technologies. Nor does it have to. You just need to know someone to turn to.